Lufthansa

Lufthansa and Fraport have opened a redesigned test gate at Frankfurt Terminal 1, with mobile boarding staff, 360-degree displays and lounge-style seating.

Lufthansa Group has renamed its Green Fare under new EU green-claims rules. Contrail avoidance trials at American and Cathay remain outside any fare product.

Lufthansa Group has launched “Greatness is a Group effort”, the first consumer campaign for its umbrella brand, just as TAP Air Portugal joins the portfolio queue.

Lufthansa’s final A340-600 flight, LH419 from Washington to Frankfurt, closed 23 years of service, and turned a fleet retirement into a brand moment.

Lufthansa’s new flagship enters service on 3 December from Munich to Tokyo Haneda, with Allegris cabins and 40% more Business and Premium Economy seats.

American will fit Starlink across its entire mainline fleet from 2027. With almost every serious competitor now committed, Delta’s bet on Amazon’s Leo network is starting to look less like discipline and more like exposure.

Lufthansa Group will fly up to 50 times a week to Japan in summer 2027, bringing back Frankfurt–Nagoya and adding a daily Narita service. Japan has reached the stage of recovery where secondary gateways return, and other European groups are likely to follow.

New research from McKinsey and Skift puts AI level with search engines as a source of trip inspiration. Hotels are restructuring their sites for AI discovery; airline booking pages score lowest of any travel vertical.

Inside the Lufthansa Group, ITA Airways is handing over network, alliance and loyalty currency while keeping its brand. That leaves the brand to win bookings on its own, in exactly the markets the group needs it to.