ITA Airways

ITA Airways becomes the first European airline to partner with Archer Aviation on an electric air taxi network. The carrier wants to own the customer journey, not fly the aircraft, but the agreement is still conditional and Rome has missed this milestone before.

Lufthansa Group has renamed its Green Fare under new EU green-claims rules. Contrail avoidance trials at American and Cathay remain outside any fare product.

Lufthansa Group has launched “Greatness is a Group effort”, the first consumer campaign for its umbrella brand, just as TAP Air Portugal joins the portfolio queue.

Michael O’Leary says European airfares could rise by up to 20% next year. What sits behind the call, what his record suggests, and the sales logic of “book now”.

American adds Miami-Barcelona, its third Venezuelan route; ITA will fly Rome-Caracas from March 2027. Venezuela’s links to the US and Europe are coming back.

American will fit Starlink across its entire mainline fleet from 2027. With almost every serious competitor now committed, Delta’s bet on Amazon’s Leo network is starting to look less like discipline and more like exposure.

Lufthansa Group will fly up to 50 times a week to Japan in summer 2027, bringing back Frankfurt–Nagoya and adding a daily Narita service. Japan has reached the stage of recovery where secondary gateways return, and other European groups are likely to follow.

Inside the Lufthansa Group, ITA Airways is handing over network, alliance and loyalty currency while keeping its brand. That leaves the brand to win bookings on its own, in exactly the markets the group needs it to.

ITA Airways has made Sharon Stone the face of “Simply Italian”, a global brand platform rolling out from Italy to the US and Brazil. The campaign sells an adjective rather than a network, and the second flight will decide whether it holds.